(2) Backward design, decoration and equipment, low product quality, few famous brands
Daily ceramic enterprises in the production equipment and production capacity of a high degree of similarity. Because of repeated construction, the number of daily ceramic enterprises is large, but the size and strength of most daily ceramic enterprises are generally weak. Research investment for new product development is not high, technology and product design talent shortage, weak strength, independent innovation design consciousness is not strong, satisfied with imitation and improvement, resulting in many enterprises in the production of the same product, leading to vicious competition; Equipment technology progress is slow, information, automation, intelligence is still at a low level. Although many domestic enterprises have begun to pay attention to the brand, but the strength is not enough. Many ceramic enterprises only know how to do products and do not pay attention to brand and cultivate brand operation, brand influence is very weak, enterprise visibility is not high.
